Atlantis for Wanderlust. A story of a cool (and sustainable) collaboration

Sustainability, music and nature.

Wanderlust is a project born from the famous content creator and dj Klaus. With his Grand Tour, Klaus brings its dj-set in the most significant places of the Italian artistic and cultural heritage, creating connection and celebrating art, music and nature.

But the Grand Tour still missed an important statement: a hat. That’s why Klaus asked us to join his project. The connection was immediate, and we found ourselves sharing the same values of passion, quality, innovation and sustainability. Because every journey needs the proper equipment, Klaus’ desire was to create a cap with a purpose: organic cotton, different embroideries, metallic hardware with W-Star embossed, internal branded tape and NFC to discover the full story; so the Grand Tour Cap was born.

We also had the honour to join the event in Cortina, enjoying the show and sharing it with friends and partners in a special place at col Drusciè observatory, surrounded by the stunning Dolomites. It was a magical day full of beauty and energy.

With this project Atlantis provided a space for the creativity of a customer who was able to create with us a hat that could best express its personality and values: the love for nature and beauty in all its forms.

It was an amazing journey and experience we wanted to share.

Stay tuned.