Sustainability starts with a mindset.
Since 2018, we decided to reduce our environmental impact through a sustainable journey made of constant dialogue with our stakeholders, research for new materials and solutions, and inspiring a positive impact on our communities and the planet.
The strategy outlined by our company, anchored to the Sustainable Development Goals of the United Nations, has led to the introduction of new so-called preferred materials collection after collection. These materials translated into better results and impacts in terms of environmental and/or social sustainability compared to conventional production. But our strategy could not stop at this because we want to help you buy better and wear longer. We decided to use these materials not only on new items, but to aim for the progressive conversion, by 2025, of all the conventional materials of our bestsellers with preferred ones.
Follow our journey.