Master Italia has a private forest at the Casa dei Racconti guesthouse, about 8 km from the company headquarters.
So we asked ourselves, what can we do with this natural heritage?
The forest includes almost 600 plants which, from planting to today, we have discovered have absorbed about 182 tons of CO₂!
It seems like a simple project but it involved the work of us and a dedicated team, entrusted to Divisione Energia Srl, a studio specialized in energy and environmental projects. Together we have worked to survey and georeference all the trees in the area, draw up a technical report that illustrates the CO₂ absorbed by each plant, develop a digital thematic map and create rigid illustrative panels to be placed inside the forest.
Trees are the ambassadors of our brand, they are our environmental commitment and we will keep taking care of them.