Little Legend, Big Answers
Behind the scenes of the London Commercial Window 2025.
How did “Little Legend, Big Answers” come to life?
Before it became a piece of content, “Little Legend, Big Answers” was a process. A project shaped through time, vision and shared care for every detail, created to turn the London Commercial Window 2025 into something more than a simple production. Developed through a five-month pre-production journey, the project began with an idea shaped internally: to create a format capable of bringing audiences closer to the All Blacks universe through a more spontaneous, human and relational language. From there, the work evolved into a shared path involving Atlantis Headwear, the All Blacks team, Prya-Rose Brookwell as talent, and We Are Laugh for the organisational and operational side of the project.
The London Commercial Window unfolded across two shooting days. The first took place at The Lensbury Hotel, where the format was structured around an initial meet-and-greet followed by a social activation. The meet-and-greet brought together the three All Blacks players with Alessandro Colle Tiz, President & CEO, Federico Pasini, Brand & Sales Director, and Elisa Pavan, Sustainability Manager. The second day then moved to the area around Allianz Twickenham Stadium, on the occasion of All Blacks v England, to capture coverage footage capable of broadening the narrative and conveying the scale of the event itself. In this balance between concept, organisation and production, the behind the scenes becomes an integral part of the story.
Behind the scenes of the London Commercial Window 2025.
Yet it was in the atmosphere of the set that “Little Legend, Big Answers” found its most authentic identity. Billy Proctor, Cortez Ratima and Wallace Sititi moved through the project with natural ease, alternating focus, lightness and moments of genuine chemistry. Alongside them, Prya-Rose Brookwell brought a bright and poised presence to the set, guiding the format with ease. A young actress already active across television and film, Prya was already close to this language through her experience with Wimbledon’s “The Young Reporter”.
Between smiles, quick exchanges, shared pauses and that light energy only certain sets are able to generate, the behind the scenes revealed a side of the project that went beyond production alone. Not simply carefully crafted content, but a collective experience in which different people, roles and sensibilities all helped shape something credible, alive and deeply coherent, scene after scene.
