Atlantis Headwear x ImagiNATION 2026

ImagiNATION Sport: when impact goes beyond results.

On October 12 in Milan, we took part in ImagiNATION, the platform for dialogue created by NATIVA, a Regenerative Design Company founded to help organizations move towards new business models. ImagiNATION was conceived as a space for exchange and for exploring new directions; for this edition, sport became the starting point, together with its ability to generate value far beyond victories, records and individual performance.

At Factory NoLo, Play Bigger. Act Deeper. brought together athletes, clubs and companies to explore how the impact of sport can move from the individual to the collective dimension and become part of the strategies shaping organizations, partnerships and events. Among the voices of the evening were Giulia Ghiretti, Giampaolo Ricci and Elisa Pavan, Sustainability Manager at Atlantis Headwear, alongside professionals from different backgrounds, united by a shared ambition to look at sport from a broader perspective.

Sport, community and the supply chain with Atlantis Headwear.

During her contribution, Elisa Pavan reflected on the evolution of Atlantis Headwear and the meaning behind our partnership with the All Blacks, built around shared values and a vision that extends beyond the product itself. At its heart is community: for us, working with a legacy like that of the All Blacks means giving it form through headwear and making it part of the identity of those who choose to connect with its values.

From there, the conversation shifted to the role sport can play in driving the transition, starting with the supply chain. Its influence does not stop on the field or with its audience: it extends to organizations and to the decisions made throughout the entire supply chain. Being part of ImagiNATION gave us the opportunity to bring our own experience into this conversation, sharing one clear belief: to play a bigger game, change needs to start at a deeper level.