Respect nature with organic cotton

What is it?

Cotton is the world’s largest non-food crop. Grown by more than 80 countries, its production is concentrated in India, China, US, Brazil, and Pakistan which combined together produce 75% of all the world’s cotton.¹ Despite its presence in nature, conventional cultivation is often not so sustainable, which uses chemicals (synthetic pesticides, herbicides, fertilisers and GMOs) and large amounts of water for irrigation, irreversibly damaging the soil. There are also social impacts, such as child and forced labour and exposure to potentially toxic and carcinogenic compounds.

The alternative exists and is called organic cotton grown without the use of pesticides and chemical fertilisers which, in the long run, filter both into plants and into the soil. Organically farmed cotton comes from controlled and certified crops, supporting biodiversity and healthier ecosystems. This way, water consumption is significantly reduced, soil fertility is preserved and better working conditions and health are guaranteed to farmers and their families.

The  LCA study2 we conducted also confirmed that choosing organic cotton for our products led to a reduction of CO2 emission from 18% to 21% compared to the conventional one.

Organic cotton was one of the first preferred materials introduced in 2018 and we keep investing in this fabric selecting certified supply chains that include both environmental and ethical standards and allow us to verify the fiber origin.

 

1.The World Counts (2021) World Cotton Production Statistics.
2.The LCA was conducted on selected articles, taking takes into account the complete life of the product, from its production to distribution.

Why choose it

  • It does not have GMOs (genetically modified organisms)
  • It does not cause allergies or irritation
  • It is higher quality than traditional cotton
  • Helps retain CO2 in the soil by mitigating climate change
  • It uses less energy and water than traditional cotton
  • It does not contain pesticides and chemical fertilisers, preserving the fertility of the soil
  • Improves the working and health conditions of farmers
  • It encourages farmers to abandon traditional cotton for its added value
  • It is irrigated with rainwater, without wasting water for the villages
  • Reduces chemical contamination of groundwater
Our consumptions are:
gr
of organic cotton used since we introduced our organic collection.

Choose your organic cotton cap

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