Atlantis Headwear x ReTraze®
Designed for the sea, reborn as a new form of conscious design.
Atlantis Headwear meets ReTraze® for a collaboration waiting to be discovered!
Every product tells a story. The story of Atlantis Headwear begins with a question that has never stopped guiding us: “How can we truly reduce the environmental impact of our products?”. Since 2021, we have chosen to take a closer look by conducting a Life Cycle Assessment (LCA) on the most representative products across different categories. This journey revealed that fabrics and visors are the main sources of emissions during sourcing and processing. From there, our decision was clear: replace virgin plastic in visors with recycled alternatives—without compromising on aesthetics or performance.
Our research led us to ReTraze®, a Chinese initiative that works with small businesses, fishermen, and NGOs to collect end-of-life fishing nets before they become marine waste, transforming them into 100% recycled polyethylene. This partnership allows us to actively contribute to solving a global problem, so-called “Ghost Gear”, by turning it into a real opportunity for conscious design.
ReTraze®: the sea as a starting point for a circular economy.
For us, ReTraze® is much more than a supplier: it’s a partner who shares our vision of sustainability. Their commitment begins with prevention: stopping fishing nets from reaching the ocean by collecting them directly from fishermen and channeling them into a precise recycling process. The nets are sorted, cut, washed, melted, shredded, extruded, and finally transformed into recycled polyethylene panels. From these panels, among other things, come the visors of our caps.
The result is a strong and durable material that allows us to cut CO₂eq emissions by 46%* compared to virgin plastic, without sacrificing the aesthetic and functional qualities that define each of our products.
From sea to visor: a process that speaks of the future.
The Atlantis Headwear visor is the outcome of a multi-step journey where technology meets responsibility. The nets are collected, cut, and washed to remove all residues, then melted, shredded, and extruded into recycled polyethylene “chips”. These “chips” are molded into ReTraze® panels, which are then crafted into our cap visors. The result? A component that reduces CO₂eq emissions by 46% compared to virgin plastic. Each recycled-visor cap is more than just an accessory, it’s a small manifesto of change, telling a story of determination, innovation, and circularity.
