Atlantis Headwear x MOODART
A collaborative project intertwining headwear and visual aesthetics, born from the partnership with Verona’s School of Fashion Communication.
How did the collaboration between Atlantis Headwear and MOODART come to life?
This collaboration was sparked by the meeting of Atlantis Headwear’s artisanal heritage with the contemporary energy of MOODART, a prestigious school specializing in fashion communication.
Founded in Verona in 2011, MOODART is Italy’s first institution entirely devoted to fashion communication, image coordination, and event design. A true boutique school, it stands out for its personalized approach to education, working with small groups of students and nurturing individual talent through tailor-made learning paths.
This educational philosophy immediately resonated with us. With over two decades of experience and more than 10 million caps distributed annually, at Atlantis Headwear we recognized in MOODART the same drive for excellence, attention to detail, and continuous dialogue between aesthetics, methodology, and international vision. This shared mindset led to a natural synergy — a project that merges our responsible, craftsmanship-based identity with the strategic creativity and fresh perspective of the next generation.
The brief, the journey to Barcelona, and a storytelling exploration of fashion and urban identity.
It all began on April 15 in Verona, when part of our Marketing team, alongside the Purchase & Product division, met with eight students from MOODART’s three-year Fashion Communication course. It was during this meeting that we launched the brief: a creative challenge to connect our brand’s identity with the students’ ability to observe, interpret, and narrate the urban environment through fashion. The project revolved around a selection of five Atlantis caps — each with its own distinct shape and character.
The students’ mission? To reinterpret these pieces visually, embedding them within the essence of four emblematic neighborhoods of Barcelona — a city chosen for its multicultural, dynamic, and authentic spirit. From May 6 to 8, the students flew to Catalonia, bringing with them ideas, vision, and a fearless attitude. Right from the start, they stepped off the beaten tourist paths to dive into the city’s true lifeblood — lived-in districts full of character, where our caps transcended their role as accessories to become true storytelling tools.
Five shapes, eight perspectives: each project a vivid, authentic visual narrative.
The eight students reimagined five Atlantis cap shapes, creating projects that blend strategic vision with a genuine reading of the city. Structured baseball caps like the Estoril S Royal interacted with Barcelona’s architectural surfaces. Unstructured models such as the Fraser Olive, Isar Grey, and Isar Red resonated with earthy tones and intimate urban corners. Trucker styles like the Rapper Suede S, Snap Mesh S Royal Royal, and Record S Black brought to life the city’s rebellious, street-driven edge. Sporty models like the Erie Yellow Fluo and Maui Navy stood out against murals, courtyards, and creative spaces. Rounding out the series were bucket hats and alternative shapes, showcased in hybrid settings between contemporary design and popular culture.
Each project embraced a unique identity. Silvia Piva’s Trecandís drew inspiration from Gaudí’s technique of fragmented, colorful surfaces to create a layered and symbolic visual story. Tommaso Falcier’s Beyond Darkness presented an introspective journey between light and shadow, with the cap acting as both threshold and passage. In People, Camilla Dalla Costa narrated the city through its inhabitants—using the cap as a bridge between individuality and belonging in a photographic storytelling style. Downside Up by Carlo Alberto Gennari flipped the perspective: lifting the gaze to find new connections between urban elements and form. Keti Lala’s In What Emotions Are You Wearing Today? explored emotional identity, transforming the cap into a personal manifesto. Matilda Munaretto’s Inner Light, Outer Glow delved into the tension between interior self and public space, combining photography and installation for a poetic, conceptual vision. Eva Scattolon Macchion’s Your Voice Matters claimed marginal urban spaces to amplify unheard voices—producing work with strong social and visual impact. The series closed with Sara Sbrissa’s Hold Your Head Up! — an ode to both personal and collective strength, where the cap symbolized urban resilience.
Eight perspectives, eight visual languages, one common thread: telling the story of Barcelona and its people through headwear.
