Atlantis Headwear x Melloblocco

Melloblocco: The free spirit of climbing.

In the heart of Valtellina, nestled between the towering walls of Val Masino and the trails of Val di Mello, a unique gathering takes place every year — much more than just a climbing event: Melloblocco.

It’s not a race. Not even a competition. It’s an open invitation — free and inclusive — for everyone: from World Cup athletes to passionate amateurs. No podiums, no stopwatches. Just people climbing together, sharing the struggle, the joy, the thrill of discovery. Melloblocco is an invitation to slow down, to take a closer look at the world, to experience the mountains without filters or artificial structures. The granite boulders scattered among meadows, streams, and waterfalls become a natural playground, shining a spotlight on the pure beauty of the outdoors. Simplicity becomes a value in itself, and environmental respect a concrete, deliberate choice. No new areas are created — just a mindful return to the existing routes, preserving and celebrating a natural heritage that is anything but infinite.

This is Melloblocco: climbing, exploring, breathing. With passion. Together.

Atlantis Headwear x Melloblocco.

Once again this year, from May 7th to 10th, the untamed nature of Valtellina provided the perfect backdrop for Melloblocco — and we at Atlantis Headwear were proud to be there. Not just as sponsors, but as partners in a shared vision: protecting what surrounds us, now more than ever. It’s a commitment Melloblocco’s organizers know well, one that comes to life through real, tangible actions — from waste management and responsible transport, to genuine respect for the land that welcomes us.

It’s within this very context — rooted in values and vision — that our “Hold Your Head Up” campaign was born. A call to look ahead, through a gesture as simple as it is symbolic: wearing a cap. A small but powerful detail that speaks to identity, and expresses a genuine commitment to a more mindful, forward-looking future.

With Melloblocco, this message turns into action. These values find space — and come alive in the simplicity of days spent outdoors.

Erie: A style manifesto for every free spirit.

To truly connect with the soul of Melloblocco, we needed something essential yet meaningful — something worthy of the land that hosts it and the people who bring it to life. That’s why we chose Erie: the Atlantis cap designed for those on the move, for explorers, for those who see the outdoors as both lifestyle and conscious choice.
Lightweight, breathable, water-resistant, and compact in design, Erie was selected to meet the needs of everyone at the gathering — participants, volunteers, and staff alike. A reliable companion offering comfort on sun-drenched climbs, while navigating boulders, or during long days filled with sweat and fun. Its technical soul — from recycled mesh to dry-tech sweatband — meets a clean, versatile aesthetic, perfectly suited to an event that blends sport, nature, and community spirit. In a word: Melloblocco.