Atlantis Headwear at the Laureus Charity Night
Where sport becomes solidarity and a symbol of belonging
Laureus Sport for Good: sport that changes the world.
For over twenty years, Laureus Sport for Good has believed in a simple yet powerful principle: sport can be a tool for inclusion, education, and social change. With more than 250 projects active in over 40 countries, the Foundation drives initiatives that give children from challenging backgrounds the chance to grow, learn, and envision a different future.
The 11th edition of Laureus Charity Night Italy, held at Milan’s Teatro Franco Parenti, perfectly embodied this vision. It was an evening that brought together sporting legends, institutions, familiar faces, and companies in pursuit of a shared goal: offering hope and opportunities through sport. The charity auction hosted on the Memorabid platform, the inspiring stories shared on stage, and the presence of champions such as Sean Fitzpatrick and Simone Barlaam gave tangible proof of sport’s power as a collective force capable of creating real impact.
Atlantis Headwear at the Laureus Charity Night.
Our presence at the Laureus Charity Night was no coincidence, but the result of a vision we deeply share: a belief in sport as a driving force for inclusion and meaningful change.
Within this setting, our Atlantis Headwear x All Blacks Capsule Collection took the spotlight: a project born from our partnership as European Official Licensee of the New Zealand team for the next three years. At the heart of the evening was a common thread connecting sport, solidarity, and style: Sean Fitzpatrick. A rugby legend and Chairman of the Laureus World Sports Academy, Fitzpatrick embodies the same core values that inspire our journey. Bringing our All Blacks Capsule to the Charity Night was both a symbolic and concrete gesture: turning an accessory into a sign of support for a cause rooted in community and future-building.
A cap that becomes an icon: the signing moment.
“Where is the hat?” With these words, spoken by host Pierluigi Pardo, our cap made its way on stage alongside Sean Fitzpatrick. It was a suspended, meaningful moment in which his autograph transformed a simple accessory into a unique symbol. That gesture made our headwear an integral part of a special evening, destined to become an exclusive item at the charity auction.
For us, experiencing that moment went far beyond symbolism: it was about feeling part of a community that believes in the power of ideas and shared values. An experience that gave even greater strength to the Atlantis Headwear x All Blacks Capsule, available from the end of October, and that stands as a concrete reminder of how sport can truly be a catalyst for change.
