About us

A bright future with everyday actions

In 2021, sustainability became a significant part of our story. That’s why we made a big commitment: producing our entire collection without the use of conventional materials by the end of 2025. This is more than just changing a few materials. It’s a full-scale shift that involves looking at every single element we use—down to the smallest details like taping and buckram—and finding alternatives that still deliver on the quality our customers expect converting, each year, the best sellers to their sustainable alter-ego.

The transition to preferred materials has certainly reduced our environmental impact, but it has also given the company an opportunity to truly listen to the market. We have improved the hat itself: refining details, shape, colors, and enhancing its performance. It took years of research, hundreds of tests, and unwavering determination to reach this goal, but today we are proud to offer headwear that is not only beautiful, but also meaningful.