Atlantis Headwear x La Direttissima
Beyond the race, a meeting of community, nature, and style.
La Direttissima: the trail where history meets passion.
Every step along La Direttissima tells a story: a dialogue with the mountain, an immersion into its authentic beauty. From the heart of Trento to the summit of Monte Bondone, the trail intertwines ancient history and timeless landscapes, turning effort into pure emotion. More than a race, it is a collective ritual that brings together athletes, families, curious travelers, and nature enthusiasts, united by the same desire to share energy, views, and smiles.
A weekend of sport, music, and community.
From August 22 to 24, 2025, Trento turned into a vibrant stage of sport and connection. Four races in three days, thrilling night runs, breathtaking verticals, enthusiastic children, and training sessions led by professional athletes created a unique atmosphere, where fatigue blended with joy and the landscape framed an unforgettable experience. La Direttissima is encounter, sharing, and a celebration of the mountain.
KAI: the essential companion for mountain living.
To embody the spirit of such an intense event, we needed a symbol that combined aesthetics, functionality, and responsibility. We chose KAI: the Atlantis Headwear cap made of recycled polyester and elastane, designed for those who move with freedom and respect. Lightweight, durable, and comfortable, it accompanies every challenge: from racing to relaxing, from climbing to sharing. With its clean, versatile design, KAI is more than an accessory: it is a manifesto of a conscious lifestyle, where performance meets sustainability.
