Denim

Denim is a timeless material. Yet it is also one of the most resource-intensive fibers, particularly in terms of water consumption and chemical use.


For the 2026 Collection, we chose to work on this paradox: preserving the identity of an emblematic fabric while significantly reducing its environmental impact.


We selected a denim made with 50% recycled cotton, the result of a process that gives new value to textile waste and limits the use of virgin fibers.
 A choice that not only extends the life cycle of an existing material, but also helps reduce waste and ease the pressure on natural resources.
At the same time, we reimagined the dyeing process through DyStar® Indigo Vat 40% Solution: a pre-reduced technology that stands among the most responsible alternatives available today.

This denim was selected with the aim of bringing together aesthetics, performance, and responsibility. Every element has been carefully considered to reduce environmental impact without compromising material quality:

• It gives new value to existing materials through the use of recycled cotton.
• It reduces water consumption and chemical use in the dyeing process.
• It features bluesign®-certified dyeing.
• It contributes to an estimated 20% reduction in carbon footprint compared to conventional denim.*

Introducing denim into the Atlantis collection means redefining our relationship with an iconic material, guiding it toward a more conscious aesthetic.
 A choice that brings together heritage, research, and sustainability—values that shape every stage of our development.