Regenerated cotton: our ethical and ecological choice
Recycled cotton is regenerated cotton fibre obtained from production waste, like the one in our collection (pre-consumer) or fabrics that have reached the end of their life (post-consumer).
The pieces of fabric, once collected and divided by colour, are chopped and transformed back into raw fiber. The final result is reused for the production of already coloured yarns.
Producing a cotton fabric requires a large amount of water, while with regenerated cotton the same fabric can find new life in other products using less energy, water, chemicals and freeing up the land for other crops, as well as preventing the product from running out in landfills.