Atlantis Headwear Sustainability Series 2023

With regenerated cotton the same fabric can find new life in other products using less energy, water, chemicals and freeing up the land for other crops compared to virgin cotton, as well as preventing the product from ending up in landfills. We are constantly working with our supply-chain partners to use more recycled cotton in our raw materials whenever possible. Recycled cotton is regenerated cotton fiber obtained from production waste , like the one in our collection (pre-consumer) where our supply chain partners collect textile scraps from fabric production, or fabrics that have reached the end of their life (post-consumer). The pieces of fabric, once collected and divided by colour, are chopped and transformed back into raw fiber . The result is then spun back into yarns for reuse in other products.