Producing a cotton fabric requires a large amount of water. About 10,000 litres of water are needed to produce 1kg of cotton, more or less the equivalent of one T-shirt or a pair of jeans.
If we choose the alternative by using recycled cotton, we extend the life span of a fiber that has already been created using fewer environmental resources.
Recycled cotton is regenerated cotton fiber obtained from production waste, like the one in our collection (pre-consumer) where our supply chain partners collect textile scraps from fabric production, or fabrics that have reached the end of their life (post-consumer). The pieces of fabric, once collected and divided by colour, are chopped and transformed back into raw fiber. The result is then spun back into yarns for reuse in other products.
With regenerated cotton the same fabric can find new life in other products using less energy, water, chemicals and freeing up the land for other crops compared to virgin cotton, as well as preventing the product from ending up in landfills.
We are constantly working with our supply-chain partners to use more recycled cotton in our raw materials whenever possible.